How To Sell
Learn everything you need to think, know and do to have greater sales conversations, and smash your sales targets!
‘How To Sell’ launches on 25th November 2025, but if you join the pre-launch today you’ll be first in line to receive:
Exclusive sneak peaks and pre-launch bonus content
Chances to win an advanced signed copy
An Amazon launch-day promo (it promises to be huge!)
VIP access to the Greater Sales Academy
Sign up now and to get everything you need to smash your targets.
Endorsed by the Institute of Sales Professionals and the authors of GAP Selling and Fanatical Prospecting, ‘How To Sell’ is the essential handbook for frontline salespeople who want to improve and the sales managers and leaders who want to help them.
You'll discover:
How to think - build the six mindsets that create high-trust, high-value conversations.
What to know - lock in the five knowledge areas to stop guessing and start guiding.
What to do - follow the New 7-Step Sale that feels persuasive, not pushy.
As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.
So don’t miss out - grab your spot on the pre-launch list today!
Mark Your Calendar
‘How To Sell’ launches on 25th November 2025. For pre-launch bonuses, the best launch day deal and invites to exclusive live events, join the pre-launch today.
The Book Sales Leaders Are Talking About
⭐⭐⭐⭐⭐
“Finally a book that gets it. If you want to transform your conversations with buyers, this book is for you.”
Keenan, author of GAP Selling
⭐⭐⭐⭐⭐
“Every salesperson, from new hires to seasoned pros, should read this book.”
Jeb Blount, author of Fanatical Prospecting
⭐⭐⭐⭐⭐
“Every so often there’s a book that truly changes how people think - ‘How to Sell’ is one of them. Few books will have the impact on your career that this book will.”
Mark Hunter, “The Sales Hunter” & author of A Mind for Sales
⭐⭐⭐⭐⭐
“There are so many great ideas and strategies in this book. Pick it up and have a highlighter ready!”
Colleen Stanley, author of Emotional Intelligence for Sales Success
Steve Radford has spent 25+ years helping salespeople to master the art of conversational selling, so their customers love to buy.
A leader in sales learning and development, Steve has founded award-winning businesses, managed teams ranging from tens to hundreds of salespeople, and helped some of the world’s biggest brands enhance their frontline sales capabilities.
As founder of the Greater Sales Company, Steve remains dedicated to helping salespeople thrive.